Problem

Most business owners rely on features, benefits, or long lists of services to market their business.

The challenge is that facts rarely stick - people forget the details almost immediately. What they remember is how something made them feel. Without a story that conveys emotion and meaning, marketing often falls flat, leaving audiences unmoved and messages lost in the noise.

ONE Principle Insight

The key to powerful marketing is not volume but focus.

A single authentic story - whether it’s your origin, a client’s transformation, or a challenge you overcame - can anchor your brand and create deep connection. Stories resonate because they mirror human experience: struggle, breakthrough, and change. By consistently telling one story across channels, you create trust, recognition, and memorability.

Quick Fix

Choose your defining moment: Pick one story that reflects why your business exists or the transformation you deliver.

Reuse consistently: Adapt this one story across your website, emails, social posts, and presentations.

Invite responses: Encourage your audience to share their own related stories to build two-way connection.

ONE Action for Today

Write down the one story that best expresses your business’s impact in under 200 words. Keep it simple, emotional, and focused on transformation.

What’s the one story your customers should never forget about your business? Reply with a short version of it - I’d love to see how you frame your journey or your customer’s transformation.

Know someone whose marketing feels scattered or forgettable? Forward this issue so they can discover the clarity and impact of telling just one powerful story.

Next Issue: ONE networking strategy to unlock new opportunities for your business.