Problem

Many business owners feel paralysed when they hear the word innovation.

It sounds massive, complex, and risky. They imagine expensive product overhauls or moonshot ideas that may never pay off. This pressure often leads to inertia - they delay, overthink, or avoid innovation entirely, fearing the cost of getting it wrong.

ONE Principle Insight

Innovation doesn't require reinvention. It requires attention.

The most powerful ideas are often hiding in plain sight: a customer request you keep hearing, a friction point in your process, or a fresh perspective on an existing offer. When you focus on ONE idea that’s closely aligned with your goals, you unlock a pathway to real improvement without overwhelming your business.

Innovation works best when it’s small, intentional, and tested quickly. Instead of waiting for the perfect moment or flawless plan, take the idea off the shelf, run a simple experiment, and refine as you go. True innovation builds momentum by creating value today, not chasing hypothetical futures.

Quick Fix

Listen closely: Review customer feedback, team frustrations, or stalled processes to spot repeating patterns.

Make a decision: Select ONE idea that feels both meaningful and achievable in the next 90 days.

Design a simple pilot: Implement a small version of your idea, measure its impact, and adjust based on results.

ONE Action for Today

Write down ONE innovative idea that’s been lingering in your mind. Commit to taking one small step to explore or test it this week.

Have you recently tried a small innovation that unlocked surprising results? Hit reply - I’d love to hear your story.

Know someone wrestling with where to start on innovation? Forward this issue and give them the confidence to begin.

Next Issue: Discover how ONE strategic partnership can help you scale faster and smarter.