Problem

Many business owners get stuck in analysis mode, waiting for certainty before making a move.

Fear of failure keeps them clinging to what’s safe, even when growth demands something new. The result? Stagnation. The market moves forward, but your business stays still.

ONE Principle Insight

Breakthroughs rarely come from doing more of the same.

They come from testing what’s possible. A single, well-designed experiment can uncover new opportunities, refine what you already do, and spark momentum you didn’t know was missing.

The key is focus: rather than scattering energy across multiple initiatives, channel it into ONE bold test. Clear boundaries and honest evaluation turn risk into insight.

Quick Fix

Choose your question: Identify where you feel most stuck or curious. Frame it as: “What would happen if we...?”

Set the rules: Define your goal, timeframe, and metrics. A 30-day experiment with one success measure is enough.

Execute and evaluate: Go all in on the test, then review the data with an open mind. Success is insight, not just outcomes.

ONE Action for Today

Write down ONE bold experiment you could run in the next 30 days. Commit to testing it, not perfecting it.

What’s the ONE experiment you’ve been thinking about but haven’t tried yet? Reply and share it - I’d love to hear what bold step you’re considering.

Know someone stuck in “planning mode” and afraid to try new ideas? Forward this issue to them - they’ll thank you for the nudge toward action.

Next Issue: Discover the ONE leadership quality that transforms team dynamics and performance.