Problem

The daily demands of running a business create tunnel vision.

This makes it easy to chase novelty while missing the potential right in front of you. You search for new ideas, new tactics, or new markets, while the highest-leverage opportunity may already exist within your current products, customers, or processes.

The cost isn’t just missed growth. It’s wasted time and energy trying to reinvent instead of refine.

ONE Principle Insight

Not all breakthroughs require something new.

Some of the most powerful opportunities come from deepening what’s already working. When you refocus on your strongest assets - your best-selling product, most loyal customers, or highest-performing marketing channel - you unlock compounding returns with far less friction. Growth isn’t always about expansion. Sometimes, it’s about amplification.

Quick Fix

Audit what’s working now: Review your top-performing product, most profitable customer segment, or highest-ROI marketing activity.

Ask your team for input: Those closest to the work often see untapped efficiencies or scalable wins. A simple question like, “What are we not making the most of right now?” can reveal practical, high-value ideas.

Revisit what you’ve ignored: Look for systems, strategies, or offers that were started but never fully optimised.

ONE Action for Today

Identify one existing area of your business that’s already delivering results - and write down one way you could maximise or expand it.

What’s the hidden opportunity in your business that you’ve been overlooking? We’d love to hear how you’re planning to refocus on what’s already working.

Know someone constantly chasing new ideas but missing what’s already working? Send this their way - it might help them find clarity in the familiar.

Next Issue: Turn a single business insight into a focused, actionable growth plan - without over-complicating your next move.