Problem

Many business owners resist narrowing their focus. The fear is: “If I choose ONE thing, I’ll miss something better.”

That fear keeps them spinning plates, chasing every opportunity, and watering down their impact. But the real risk isn’t in choosing the wrong thing - it’s in never choosing at all. When everything matters, nothing gets done well.

ONE Principle Insight

Focus isn’t a constraint. It’s a strategic commitment.

When you choose your ONE - whether it’s a product, customer segment, or process - you channel your energy, sharpen your execution, and accelerate momentum. Most of what feels like opportunity is actually distraction. Focus filters the noise so you can build a business that compounds.

And here’s the paradox: the more you focus now, the more freedom you create later. Clarity attracts customers. Simplicity scales. Alignment amplifies. Choosing ONE today doesn’t trap you - it sets you up to expand with stability and intention tomorrow.

Quick Fix

Identify your resistance: Where are you trying to keep too many options open? Name the fear behind it.

Pick your ONE: Choose the single product, customer group, or system that delivers the most impact with the least complexity.

Commit for 90 days: Give that ONE area your full attention. Build it. Refine it. Let everything else wait.

ONE Action for Today

Choose ONE thing to focus on this week. Write it on a sticky note. Place it where you’ll see it daily. Let it guide your decisions.

Ever felt like choosing ONE thing would limit you? Hit reply - I’d love to hear your experience.

Know someone who’s spread too thin? Forward this issue to them.

Next Issue: Focusing on ONE process can free up time and energy while helping you scale smarter.