Problem

Networking often feels like a necessary evil for business owners.

Between the pressure to ‘work the room’, stay active on multiple platforms, and chase every connection, it can feel draining rather than rewarding. Too many mistake activity for impact - collecting contacts instead of building real relationships.

ONE Principle Insight

Effective networking isn’t about doing more - it’s about choosing better.

When you focus on a single, clear networking strategy, you gain both efficiency and impact. Instead of spreading your energy thin, you build meaningful relationships that align with your goals and values.

Clarity about where your ideal connections are and how you want to show up creates consistency. And consistency builds trust. Real influence comes not from being everywhere, but from showing up with intention, again and again, in the right place.

Quick Fix

Choose your ONE networking channel: Identify the one environment where your most valuable connections already spend time - whether it’s a specific platform, event type, or group.

Lead with curiosity, not a pitch: When connecting, focus on understanding the other person’s needs. Ask thoughtful questions. Listen. Real relationships begin when people feel heard.

Follow up with value: After every meaningful interaction, follow up. Share something helpful, reconnect with a note, or suggest a next step. This turns contact into connection.

ONE Action for Today

Pick ONE relationship-building activity this week and commit to showing up with clarity, presence, and consistency.

What’s the ONE networking approach that’s actually worked for you? Reply and share your most effective strategy - or where you feel stuck in building connections.

Know someone trying to grow their network without burning out? Forward this issue to them - one focused strategy could save them hours of frustration.

Next Issue: Discover how ONE empowering mindset shift can change the way you lead, decide, and grow.