Problem

Decision-making is one of the quietest sources of business stress.

With limited time, conflicting priorities, and pressure to get it right, many business owners stall when it matters most. The result? Overthinking replaces action, options pile up, and progress gets delayed. Strategic decisions start to feel like mental quicksand - harder to move through the longer you stand still.

ONE Principle Insight

Clarity doesn’t come from more information - it comes from better filters.

Every decision carries weight, but not every factor deserves equal attention. The key is to simplify the way you evaluate choices.

The most effective business owners don’t rush or delay decisions. They use a consistent lens that helps them act with confidence, knowing their choice aligns with what matters most. Strategic clarity begins with asking the right question - and following a focused process.

Quick Fix

Start with the right question: Ask, “What’s the ONE choice that aligns most with my long-term vision and creates the greatest impact?”

Use the three-lens filter: Evaluate each option through Simplicity (does this reduce complexity?), Alignment (does this support our core priorities?), and Leverage (does this build on what’s already working?).

Commit to ONE decision at a time: Stop juggling multiple strategic moves. Focus fully on the highest-impact decision, follow through, and only then revisit the next.

ONE Action for Today

Choose ONE decision you’ve been avoiding. Run it through the Simplicity, Alignment, and Leverage filter. Then make the call - and act on it.

Have you used this decision lens in your business? Tell us how it changed your thinking or helped you move forward with clarity.

Know a business owner stuck in decision overload? Send them this issue - one clear lens could be all they need to get unstuck.

Next Issue: Discover how ONE key relationship can unlock compound growth across your business.