Problem

Business owners make hundreds of decisions - big and small - every week.

But when every option feels urgent, and the stakes feel high, it’s easy to get stuck. Overthinking, second-guessing, and delaying decisions not only wastes time but also drains momentum. Without a clear decision-making process, even smart leaders can find themselves spinning in indecision.

ONE Principle Insight

Clarity is a decision accelerator. A strong decision-making framework doesn’t add complexity - it removes it.

It helps you filter options through what matters most right now, not what’s loudest or most urgent. The right framework shifts your mindset from “What should I do?” to “What aligns best?” 

That alignment removes friction, restores confidence, and turns intention into progress. The most effective decisions aren’t perfect - they’re committed and focused.

Quick Fix

Use a clarity question filter: Ask, “Which option best aligns with my biggest goal right now?” This cuts through noise and surfaces what matters most.

Apply the impact vs. effort matrix: Prioritise actions with high impact and low effort. Avoid high-effort, low-return tasks that drain time and energy.

Decide, then act: Once you choose, move forward. Don’t reopen the question. Clarity followed by commitment creates momentum.

ONE Action for Today

Choose one decision you've been avoiding. Apply the ONE Principle question or map it on the impact-effort grid. Make the call - and move.

What’s one decision you’ve been stuck on - and what helped you move forward? Reply and share how this framework might shift your approach to decision-making.

Know a business owner who’s stuck in decision fatigue? Forward this to them - it might be the clarity they didn’t know they needed.

Next Issue: One bold experiment could unlock your next big breakthrough. We’ll show you how to design it.