Problem

Most business owners don’t struggle from a lack of ideas. They struggle with dilution.

In today’s marketing world, it’s easy to scatter efforts across every platform - hoping one tactic gains traction. But when you try to do everything, you rarely do anything well. The result is a confused message, inconsistent outreach, and a brand that fades into the background.

ONE Principle Insight

Effective marketing isn’t about visibility everywhere - it’s about resonance somewhere.

Focusing on ONE marketing strategy lets you go deep, refine your message, and become a recognisable authority in your space.

When you consistently show up in the right place with clarity and value, your audience knows where to find you, how to trust you, and when to buy. Mastery comes from depth, not variety. And the businesses that dominate their niche are often the ones brave enough to pick a lane and commit to it.

Quick Fix

Choose the right channel for your audience: Identify where your ideal customer already spends time and attention - then show up there. Relevance beats reach.

Build campaigns around one strategy: Whether it’s email, partnerships, content, or outbound outreach, put your full weight behind one approach. Create a rhythm, not random activity.

Track and refine: Focus lets you measure what matters. Test different messages or formats within your chosen strategy and use data to improve, not just react.

ONE Action for Today

Pick your ONE marketing strategy. Write it down. Commit to focusing exclusively on it for the next 90 days - and ignore the temptation to chase new tactics.

What’s your ONE marketing strategy for the next 90 days? Reply and let me know where you’re focusing - and why you chose it.

Know someone chasing too many channels without traction? Forward this issue to them – they might need permission to go deep instead of wide.

Next Issue: Focus on ONE product feature to stand out in a crowded market.