Problem

Many business owners believe expansion means doing more - more products, more platforms, more markets.

In the rush to grow, they chase multiple opportunities at once, only to dilute their energy, budget, and results. But scattered focus leads to scattered impact. The reality? Most businesses already have traction somewhere - they’re just not fully leveraging it.

ONE Principle Insight

Expansion doesn’t require reinvention. It requires focus.

The most effective way to grow is to identify the ONE opportunity that’s already working - or nearly working - and commit to it fully. This could be a customer segment showing momentum, a marketing channel driving leads, or a strategic partnership with untapped potential.

When you channel energy into a single high-leverage move, growth accelerates with less complexity. Focus turns existing effort into expanding influence.

Quick Fix

Spot your traction zone: Look at your last 10 wins. Which customer type, campaign, or product is gaining momentum? That’s where the opportunity lies.

Choose one angle of expansion: This could be a complementary offer, a new geographic region, or a strategic partner with aligned audiences. Keep it simple and specific.

Commit with focus: Design a 90-day plan to go all-in on that opportunity. Allocate time, team, and attention accordingly.

ONE Action for Today

Pinpoint one part of your business that’s already working - and ask, “How could we scale this one success into new reach or revenue?”

What’s the ONE opportunity you’re committing to this quarter? Reply and share your focus - I’d love to hear where you're expanding with intention.

Know someone chasing too many growth paths at once? Forward this to them - it might be the clarity they need right now.

Next Issue: How ONE boundary can change everything - why saying ‘no’ to grow is so important.