Problem

Too many business owners waste time and energy trying to serve everyone.

The result? Scattered marketing, bloated offerings, and customer relationships that feel transactional. When you try to appeal to everyone, you end up resonating with no one.

ONE Principle Insight

Every business has a core segment of customers who deliver the most value.

These are the ones who buy more, refer others, stay loyal, and truly benefit from what you offer. The ONE Principle teaches us to simplify by identifying that ONE customer - the type who brings the most energy, profitability, and alignment.

Once you know who that is, everything gets easier. Your messaging sharpens. Your offers become clearer. Your systems streamline. And most importantly, your results compound. You don’t need more customers. You need more of the right ones.

Quick Fix

Audit your top 10 customers: Look at who spends the most, refers the most, and sticks around the longest.

Spot the common thread: What do they have in common? Industry? Size? Problem? Attitude?

Design around them: Refocus your offers, marketing, and service to speak directly to this ONE customer.

ONE Action for Today

List your top 5 customers and write one sentence that describes what they all have in common. That’s your starting point.

Ever focused on the wrong kind of customer? Hit reply and share what you learned.

Know someone trying to attract "everyone"? Forward this their way.

Next Issue: Turning what already works into unstoppable momentum.