Problem

Many business owners believe they need to be visible everywhere - on every social platform, every ad network, every channel.

The result? Scattered energy, diluted messaging, and disappointing results. Instead of traction, they get exhaustion. The root of the problem isn’t effort. It’s misalignment.

ONE Principle Insight

Your marketing doesn’t need to be everywhere - it needs to be effective somewhere.

The ONE Principle teaches us to identify the single channel that already brings in the best leads, conversions, or relationships and go all in there. This is not about doing more. It’s about doing what works, better.

Your ONE marketing channel is the place where your message resonates, your audience responds, and your business grows most naturally. That’s where you build depth, not breadth. Consistency compounds, and simplicity scales. The moment you commit to one channel with clarity and conviction, your results begin to accelerate - not because you're doing more, but because you're finally focused..

Quick Fix

Review your last 10 sales: Identify where those customers came from.

Audit your marketing data: Look for the highest return on time, money, or energy.

Commit to one channel: For the next 90 days, make it your priority and optimise weekly.

ONE Action for Today

Pick your ONE marketing channel. Write it down. Share it with your team. Then delete or pause one platform that isn’t delivering.

Have you found your ONE channel yet? Hit reply and let us know what’s working best for you.

Know a fellow business owner spreading themselves too thin? Forward this issue to help them refocus.

Next Issue: Building loyalty by focusing on your ONE customer segment.