Problem

Many business owners sense when something isn’t quite working - results stall, energy dips, and progress feels harder than it should.

Yet rather than re-evaluating their direction, they double down on effort. The problem isn’t always execution. Often, it’s strategy. Staying in your comfort zone may feel productive, but it can quietly cap your growth.

ONE Principle Insight

A single strategic shift can change the trajectory of your business.

Whether it's refocusing your offer, targeting a new segment, or rethinking how you show up in the market, the right shift releases energy, resources, and attention from what’s no longer working - and redirects them toward what’s possible. Strategy is leverage. One deliberate move can create a cascade of opportunity.

Quick Fix

Spot the stagnant zone: Identify where you're putting in effort but not getting the return - a product, audience, or process that's dragging instead of delivering.

Name your strategic pivot: Ask: “Where could one focused change unlock more clarity, energy, or growth?” Choose ONE area to shift, not several.

Commit with conviction: Once decided, align your team, messaging, and actions behind the shift. Give it the time and focus needed to take root and deliver results.

ONE Action for Today

Pinpoint the one part of your business that feels misaligned - and ask yourself what bold, strategic change would simplify and strengthen it.

Have you made a powerful strategic shift recently? Reply and share what you changed and what impact it had on your business.

Know someone who’s stuck in the same routines? Forward this issue and help them consider where one shift could unlock growth.

Next Issue: Discover how ONE repeated action builds resilience and stability across your business.