Problem

Running a business can feel like juggling fire while riding a unicycle!

With so many moving parts, the pressure to keep up often leads to more doing, more decisions, and more complexity. In the scramble, real progress stalls. Most business owners don’t need more tasks - they need one powerful idea that simplifies the rest. But that kind of focus feels rare when you’re stuck in the noise.

ONE Principle Insight

Instead of chasing the next tactic, zoom out and look for a single idea with leverage.

It will be something that either amplifies your impact or reduces the effort required to get results. It might be a new offer, a clearer message, a process that frees up your time, or a solution to a customer’s biggest pain point. These aren’t always big in size.

Sometimes, the smallest shifts create the greatest change. The key is to choose one idea, simplify its execution, and stay with it long enough to see results. One big idea, applied with focus, beats a dozen scattered ones every time.

Quick Fix

Spot the leverage point: Ask, “Where in my business could a small change create a significant improvement?” That’s where your big idea likely lives.

Listen for pain: Tune into your customers. What do they complain about, wish for, or repeat? Solving that pain often leads to breakthrough value.

Simplify before scaling: Once you’ve identified your big idea, design the easiest way to test it. Avoid overbuilding. Focus on fast clarity, not perfect rollout.

ONE Action for Today

Write down ONE big idea that would simplify your business or increase your impact - and take the first step toward testing it this week.

What’s your ONE big idea right now? Where do you see the most potential in your business to simplify, streamline, or serve better?

Know someone stuck doing too much for too little return? Forward this issue to them - one high-leverage idea might be all they need to break through.

Next Issue: Learn how ONE streamlined process can align your team, save time, and support smarter growth.