Problem

Business owners often feel paralysed by the sheer volume of decisions they face each day.

From major strategic moves to minor operational choices, it’s easy to get trapped in a cycle of overthinking. The result is indecision, wasted time, and scattered focus. This paralysis not only stalls progress but drains your energy and clouds your ability to see what truly matters.

ONE Principle Insight

The path to clarity isn’t found in trying to make every decision. It’s found in identifying and committing to the ONE decision that holds the most leverage right now.

When you isolate the decision that addresses your biggest point of friction, everything else starts to align. The right decision acts like a lever: it cuts through the noise, creates momentum, and frees up mental and operational capacity. Your team gains direction, your customers sense the stability, and you regain the calm confidence that allows you to lead with purpose.

This approach is not about finding a perfect decision. Perfection is a trap. The real danger lies in endless hesitation. By choosing one clear path, you give yourself permission to refine as you go, rather than being frozen by fear. Action brings alignment. Alignment brings progress.

Quick Fix

Identify your friction point: What issue is currently slowing progress or causing confusion?

Name the decision: What single choice could resolve this obstacle or open up new possibilities?

Commit and act: Make the decision, communicate it clearly, and execute with focus.

ONE Action for Today

Write down the ONE decision you’ve been avoiding. Make the call today.

Have you recently made a decision that unlocked clarity in your business? Hit reply and share your experience - your story could help others.

Know someone who’s stuck in decision paralysis? Forward this issue to them.

Next Issue: Focusing on ONE expense that can boost your profit margins.