Problem

Most business owners watch expenses quietly balloon over time.

In the drive for growth, they add subscriptions, tools, services, and overheads, often without questioning their real value. Over time, these costs become embedded habits rather than intentional choices. The result? Thinner margins, cash flow strain, and unnecessary complexity that drains both energy and focus..

ONE Principle Insight

Instead of launching a full-scale cost-cutting campaign that risks harming operations, apply focused subtraction.

The ONE Principle teaches us that simplification creates momentum. Rather than looking at every line item, identify a single expense that is clearly not delivering a return. This could be a software subscription barely used, a marketing spend yielding weak results, or a service kept out of habit rather than need.

By removing just one wasteful expense, you do more than improve your profit margins. You also sharpen your operational clarity, free up cash for growth, and reduce the mental load of managing unnecessary complexity. This is not about being frugal; it is about being strategic. Every pound you save is a pound you can redeploy into areas that generate true value. Clarity compounds.

Quick Fix

Review your top 10 recurring expenses: Flag anything that instinctively feels too high or underused.

Assess the full impact: Calculate the annual cost of each flagged item.

Make a clear, confident decision: Eliminate or renegotiate one of these expenses..

ONE Action for Today

Identify the one expense you know isn’t earning its keep. Cancel it.

Have you recently cut an expense that made a real difference? Reply and share your experience.

Know a business owner who needs to simplify? Forward this issue to them.

Next Issue: Focusing on ONE price point to transform your business’s revenue.